Today’s Brief – Durex

Brand

Today’s copy is based on Durex, a British condoms brand, one of the best-selling condom brands across the world, with 30% of the global market.

Brief

Imagine that Durex has created condoms that change colors when they detect HIV or any STD. They are now set to launch it in Nigeria. Create a copy/poster/advert that will communicate this to the public.

Strategy

Tagline – Who says signal lights are needed on the road?

Creative – A traffic light which is a warning signal, with condom above it. Further images to show which colour is correct and which one isn’t.

Further Information – Brief information on how it works.

Brand Colour – Blue. I used red to depict danger signs.

Design was created on Canva.