Today’s Brief – Durex

Published by Oyinlola Akindele on


Today’s copy is based on Durex, a British condoms brand, one of the best-selling condom brands across the world, with 30% of the global market.

Durex fake ad Oyinlola Akindele


Imagine that Durex has created condoms that change colors when they detect HIV or any STD. They are now set to launch it in Nigeria. Create a copy/poster/advert that will communicate this to the public.


Tagline – Who says signal lights are needed on the road?

Creative – A traffic light which is a warning signal, with condom above it. Further images to show which colour is correct and which one isn’t.

Further Information – Brief information on how it works.

Brand Colour – Blue. I used red to depict danger signs.

Durex fake ad Oyinlola Akindele

Design was created on Canva.


Leave a Reply

Your email address will not be published. Required fields are marked *